A Twitter post from new mum Kylie Jenner slamming Snapchat has been credited with wiping $1.3 billion from the social media app’s market value.
The Keeping Up with the Kardashians star, whose profile was previously named among the top 10 most-viewed accounts on Snapchat, took to Twitter late on Wednesday to express her disapproval of the app’s recent redesign, which has been widely criticized by fans and tech experts alike for making it seem less user-friendly.
“sooo does anyone else not open Snapchat anymore? Or is it just me…,” she asked her 24.5 million followers. “ugh this is so sad (sic).”
“still love you tho snap…,” she later added, calling it “my first love.”
Her tweets prompted hundreds of replies from followers, with one posting, “if Kylie the snap queen don’t like it then there’s OBVIOUSLY something wrong with the update (sic),” and another suggested Kylie make use of rival app Instagram’s Story feature, writing, “then you can be the queen of instastory now.”
Many urged the 20-year-old to take up the issue directly with company co-founder Evan Spiegel, who is married to model Miranda Kerr, but it appears the damage has already been done as stock market shares for Snapchat’s parent company, Snap Inc., plunged by 7.2% on Thursday.
Kylie, who even fronted a Snapchat companion show for her Life of Kylie reality series last year, only recently returned to her social networking sites after keeping a low profile in the lead-up to the birth of her daughter Stormi, with her rapper boyfriend Travis Scott, earlier this month.
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